Beard Bros NYC is a passion project born out of friendship and a shared love for top-notch beard care. We are a brand that believes in quality, authenticity, and the power of community. Our journey started in the midst of the pandemic, but our story goes beyond just creating products; it’s about creating connections and fostering a community of bearded enthusiasts.

Our Story

In early 2020, amidst the global pandemic, two lifelong friends, Sean and John, found themselves with time to reflect on their passions and future. Both had struggled to find quality beard care products that met their high standards. The lockdown gave them an idea: why not create their own?

From their small New York City apartments, Sean and John started experimenting with natural ingredients, testing formulas, and gathering feedback from friends and family. What began as a hobby quickly turned into a mission – to provide premium, all-natural beard care products that cater to every beard type.

Despite the challenges of the pandemic, their determination and entrepreneurial spirit led to the birth of Beard Bros NYC. They are committed to sourcing the finest ingredients and crafting products that are not only for beard care, but also the promotion of health skin.